Upcoming Sessions & Events
Find me at upcoming conferences, community events and webinars where I speak about B2B marketing, vertical strategy, SEO and AI search.
Robbie Janes
Robbie Janes is the Director of Marketing at Sabre Limited, a Microsoft Dynamics 365 Business Central partner specializing in manufacturing. A journalism graduate with more than eight years of professional digital marketing experience, Robbie focuses on PPC, SEO, AI-driven search strategy, and emerging AEO techniques that enhance brand visibility across traditional search engines and generative AI platforms.
Grounded in storytelling and research-based communication, Robbie specializes in creating content that educates and converts.
Upcoming Speaking Sessions
Explore Robbie's upcoming conference sessions and presentations.
Winning Visibility in the Age of AI Search
Buyers increasingly get their answers from ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Copilot before they ever reach a website. SEO isn't dead, and rankings still matter. But they're no longer the whole visibility story.
Jon Rivers moderates a practical conversation about what marketers can control as AI reshapes discovery. The panel will explore how to diagnose changes in website traffic, understand why your brand is showing up or being left out, strengthen the content and authority signals that influence visibility, and measure whether those efforts are making a difference.
Attendees will leave with a practical way to audit their AI visibility, identify the biggest gaps, and prioritize next steps.
View Session Details →How to Stop Sounding Like Every Other Microsoft Partner
Visit ten Microsoft partner websites and you will probably find many of the same phrases: trusted partner, end-to-end solutions, digital transformation, industry-leading expertise and solutions tailored to your unique needs.
The problem is not that these statements are necessarily untrue. The problem is that they do very little to help a potential customer understand why they should choose one partner over another.
Using practical examples from Sabre Limited's move toward manufacturing, the session will show how a clearer market focus improves website messaging, campaign development, webinar topics and sales conversations.
View Session Details →Stop Marketing to Everyone: How a Vertical Strategy Changes the Game
Most partners say they "specialize," but very few execute a true vertical marketing strategy. In this session, we'll break down how a vertical focus reshapes your brand, messaging, content, ads, SEO, events, and partner co-marketing.
You'll leave with a clear, repeatable framework for reaching buyers in manufacturing, field service, distribution, or any vertical you want to dominate.
View Session Details →