Optimizing for Answers,
Not Rankings
My goal is to help you get found in traditional search engines and LLMs. Wherever there is a place to be found, let’s get found there.
9+ Years
Search & Content
From journalism to enterprise B2B marketing, I’ve spent nearly a decade building content systems that drive measurable visibility.
AI-First
Search Strategist
Bridging traditional SEO with Answer Engine Optimization (AEO) to help brands earn visibility in AI systems, not just search engines.
Speaker
& Educator
Speaking and training on the future of AI search, vertical strategy, brand visibility, and content strategy.
Search Has Changed.
Visibility no longer depends on search rankings alone. AI systems now generate answers and choose which brands to reference.
AI Overviews
Gemini
ChatGPT
Perplexity
If your brand isn’t structured to be cited, it disappears from the conversation.
Follow Me and Learn What I've Been Learning and Putting to Practice
After my career in journalism and pagination, marketing found me. Over the past decade I’ve run PPC accounts with over $15k in daily ad spend, built websites from 0 to over 6M active users per month, and have increased the visibility by well-known B2B businesses by over 680%.
I’m not claiming to be a guru, or wizard, this website is a place for me to put out my thoughts, what’s working for me, and what’s not.
If my blogs, videos, and in-person sessions help a single marketer along their journey, then it has all been worth it. Even if you don’t learn something from me, I hope you can laugh at my failures.