Hi there, I’m Robbie Janes. Dad, Marketer, and nerd.
If you can relate, I’d love for you to connect with me on LinkedIn. Let’s talk AEO, marketing, PPC ad campaigns, or even Dungeons and Dragons.
I’m Robbie Janes. I’m a marketer, a dad of three, and someone who probably spends more time thinking about content strategy than is healthy.
By day, I’m the Director of Marketing at Sabre Limited, a Microsoft Dynamics 365 Business Central partner focused on manufacturing.
Life is busy, and so am I.
When I’m not working or chasing kids around, you’ll usually find me spending time with my family, tackling some small project around the house, playing Magic: The Gathering or board games with friends, or watching hockey. Go Wild!
Professionally, I genuinely love marketing. Especially content marketing, SEO, AEO, positioning, and figuring out why some ideas work while others fall completely flat.
I’ve spent more than eight years working in digital marketing, building content strategies, running campaigns, experimenting with SEO and AI search, and trying to figure out better ways for companies to stand out in crowded markets. Today, a lot of my work revolves around B2B marketing, Microsoft Dynamics, manufacturing, and helping turn complicated topics into content people actually want to read.
I also speak about marketing, content strategy, positioning, SEO, and AEO whenever someone is willing to hand me a microphone.
That’s really what this website is about.
It’s a place for me to collect what I’m learning, document the things I’m trying, and share the wins, losses, experiments, and occasional disasters along the way.
My goal isn’t to pretend every campaign works. It’s to share enough of the process that other marketers can take something useful from it.
And if you don’t learn from my wins, at least you can laugh at me when I lose.
